
Eventos
Pedro Reis discusses the challenges facing the industry and competitiveness in an interview
10 September 2026
The Vice-Chair of CIMPOR Global’s Strategic Advisory Board advocates for a stronger, more innovative industry that is prepared to meet the challenges of the future.
Pedro Reis, Vice-Chair of the Strategic Advisory Board at CIMPOR Global, was interviewed by the Order of Certified Accountants (OCC), in a discussion focusing on the main challenges facing the economy and businesses in a context of rapid transformation.
Throughout the interview, Pedro Reis emphasises the importance of reindustrialisation and boosting investment in production as priorities for the sustainable growth of the economy. He advocates for a stronger, more competitive industry that is capable of playing a decisive role in creating wealth, jobs and value for the country.
Europe’s competitiveness also emerges as one of the central themes of the discussion. Against the backdrop of an increasingly demanding international environment, Pedro Reis considers it essential to create the conditions that enable companies to grow in scale, invest in innovation, accelerate their internationalisation, and attract and retain skilled talent. In his view, the challenges have been identified; it is now essential to translate strategies and intentions into concrete and effective measures.
The interview also touches on some of the trends that will shape the coming years, including the impact of artificial intelligence on productivity and the evolution of the labour market, as well as the need to strike a balance between environmental sustainability and economic sustainability.
With a broad understanding of the business and economic landscape, Pedro Reis also shares his views on topics such as taxation, bureaucracy, productivity and the role of chartered accountants in supporting decision-making and organisational development.
The full interview can be found on the website of the Institute of Chartered Accountants.





















